How to Spot?
A creature only really discovered in 2018 with the introduction of GDPR. It feeds on consumers' lack of understanding about the new legislation around data and privacy. Its method of attack is to bombard people with confusing and worrying messages
How to get rid of?
First, let’s be fair, many forward-thinking organisations have used this change as an opportunity to have an open and honest two-way communication with their customers about the data that they hold and how they use it to benefit the experience the customer receives.
This is far better than some other organisations who have used their email communications to virtually scream at people to ‘press this button to opt-in’ without really explaining what that means!
It will interesting to see in the long run, which approach delivers better customer relationships, both in terms of engagement and long-term value.