How to Spot?
This horrible creature can be found wherever a company projects itself as being easy to contact but in reality the truth is far from this - not answering the phone quickly, impenetrable IVR, a website that produces emails that disappear into a virtual black hole are all signs of the Liar being in residence.
How to get rid of?
Establish a “company response standard” checking systems are in place to deliver the agreed response
Communicate this to your workforce as “this is the way we do things around here”
Monitor and support teams to deliver your customer promise