Why hello - how are you doing? Brain Baffler here
How to Spot?
Overloading people with too much information is this creature’s specialism. If there is a way to confuse customers, this monster will look to use it. Multiple numbers of brochures, long winded website pages and verbose call centre scripts are all indicators this monster has been busy.
How to get rid of?
-Measure drop outs in customer journey
-Undertake customer collateral review using a “new pair of eyes”
-Look to develop a single creative delivery mechanism to make things more customer friendly