_: The Prioritising Phantom

Hello - I'm the Prioritising Phantom. Read me first!

How to Spot?

A bold and brassy behemoth that can usually be found lurking near flipcharts in the Marketing department. It loves dangling shiny baubles of gifts and discounts in front of new customers and at the same time taunting existing customers that they can’t have them.

How to get rid of?

Don’t be scared of running campaigns to attract new customers - just make sure that

-You compare any new offers with what you provide to existing customers

-Is there a benefit to providing something for existing customers, whether similar or very different?

About the Storytellers

“If history were taught in the form of stories, it would never be forgotten.”

- Rudyard Kipling

Storytelling is as old as mankind and yet still has a very powerful part to play in modern day business. As we use IT solutions to deliver tables, graphs and charts quickly, there is a danger we will lose the skill of human language and the ability to bring different facts together into a single coherent string that takes the audience on a journey which informs and entertains.

The monsters were developed to demonstrates one of our storytelling approaches that shows how insights and ideas about tackling Customer Experience challenges can be presented in quite a different way to the norm.

Our experience of working client side has been that storytelling is a brilliant way to get across to front line teams, the key things to remember in order to deliver a great service.

So if you fancy banishing the CEM’s that might exist in your organisation, we’ll be happy to talk through more of the process we used to create them and how we could use them to help your organisation.

The Prioritising Phantom

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