How to Spot?
A bold and brassy behemoth that can usually be found lurking near flipcharts in the Marketing department. It loves dangling shiny baubles of gifts and discounts in front of new customers and at the same time taunting existing customers that they can’t have them.
How to get rid of?
Don’t be scared of running campaigns to attract new customers - just make sure that
-You compare any new offers with what you provide to existing customers
-Is there a benefit to providing something for existing customers, whether similar or very different?