How
to Spot?
Often
found in literature, on websites and over scripted call centre scripts. Look
out for customers dropping out of web journeys and application processes –
that’s often where you’ll find this corporate fiend looking to kill off
customers early on.
How
to get rid of?
-Develop a
company “tone of voice” built around your brand values
-Test with real customers
-Find a champion (your “monster slayer”
)who is the living embodiment of your tone
-Deploy ruthlessly into your business
ensuring your champion is empowered to make changes
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