Why hello - how are you doing? Brain Baffler here
How
to Spot?
Overloading
people with too much information is this
creature’s specialism. If there is a way to confuse customers, this monster
will look to use it. Multiple numbers of brochures, long winded website pages and
verbose call centre scripts are all indicators this monster has been busy.
How
to get rid of?
-Measure drop outs in customer journey
-Undertake customer collateral review
using a “new pair of eyes”
-Look to develop a single creative
delivery mechanism to make things more customer friendly
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